Higher Logic

SEPTEMBER 21, 2017

Videos can be embedded in your discussion posts or uploaded into your file libraries, but make sure you have a variety of valuable content for people to consume. Work hard on a few great pieces of content, then reshape them into new pieces for different areas in your community and public website or social media accounts.

Social Media 189

Social Media Software Video Content 189

Higher Logic

SEPTEMBER 27, 2017

Market Your App. Develop a comprehensive marketing plan that helps members get a better community experience by downloading your mobile app. Blog – Just like content marketing for a whole organization, you can use a blog to drive traffic to your website and inform your audience about your app. Update Content Frequently.

How To 159

How To Library Video Social Media 159

Spark Consulting

APRIL 19, 2013

Jenny Levine from the American Library Association talked about their MakerSpace initiatives as part of ALA’s ongoing work to allow members to hack the associations (which resulted, among other things, in a self-organized conference ). My favorite thing she said is that there are MANY ROIs of social media.

Social Media 150

Social Media Library Innovation Washington 150

Aaron Wolowiec

MAY 10, 2016

One of the best benefits of attending professional events is networking – whether face to face or via social media. Nearly all event marketers – 88 percent – use social media to create event hype. Nearly all event marketers – 88 percent – use social media to create event hype.

Social Media 100

Social Media Case Study Library Communications 100

GrowthZone

JUNE 14, 2018

Before you know it, you will have a video library to inform and entertain members and get the attention of prospective members. Create a powerful message about your organization for your website, social media channels, and email campaigns. Social Media: Social video generates 1200% more shares than text and images combined.

Video 111

Video Social Media Library Revenue 111

Associations Now

APRIL 6, 2020

A Library for Emergencies. Late last month, the nonprofit announced it would take its Open Library product, which allows users to borrow digital copies of books, and create the National Emergency Library. For its part, the archive says the open library fits under fair use and that authors may opt out.).

Library 118

Library Resources Social Media Examples 118

Association Success

APRIL 24, 2020

In fact, I found myself wondering, “Is Carole Baskin actually a marketing genius?”. Your marketing director didn’t. According to the BCR Facebook Ad library , the advertising strategy follows best practices by testing different imagery and messages to see what resonates with potential supporters. Carole Baskin did.

Strategy 100

Strategy Tampa San Diego Marketing 100

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Reid All About it

JANUARY 5, 2024

The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. Host: UST Education Speakers: Marcus Leite, Director, Sales & Marketing, and Dan Stevens, President, WorkerBee.TV

Revenue 277

Revenue LMS Price Education 277

Associations Now

DECEMBER 12, 2013

That, and more, in today’s Social Media Roundup: You’ve Got (Too Much) Mail. Informz answers every email marketer's biggest question. His library of unbridled (digital) knowledge is extensive. The post Social Media Roundup: Send Emails Without Flooding Inboxes appeared first on Associations Now.'

Social Media 40

Social Media Library Email Marketing Resources 40

Reid All About it

APRIL 26, 2011

And must you add social media to the mix? Like many large national associations, the American Library Association has struggled with a “digital image problem” in the last decade. Readers will still have access to articles through search engines and social media. It’s the voice of your social media specialist.

Social Media 150

Social Media Case Study Library New York 150

Association Success

OCTOBER 27, 2020

Though people once gladly paid for newspapers, books and magazines, today’s readers have a never-ending library of free content at their fingertips. . Freemium content can refresh your marketing materials. Yet traditional marketing tends to do a lot of telling. . The internet has revolutionized the way we consume content.

Content 107

Content Strategy Library Newsletter 107

Higher Logic

DECEMBER 11, 2018

If there are already multiple communities doing what you want to do, figure out a way to make yourself different by courting a different segment of a market or doing something new. Since communities have been around for a while now, you need a way to set yourself apart from market. Get involved on social!

Library 153

Library Social Media Resources System 153

Reid All About it

DECEMBER 8, 2023

Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Member app. Member retention. More info/register.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

JANUARY 12, 2024

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries and more. Unlike social media platforms, your association controls your mobile app platform—a tangible reminder of membership benefits. More info/register (ASAE Marketing Professionals Community).

LMS 266

LMS Member Engagement Education Revenue 266

Reid All About it

FEBRUARY 10, 2017

Tue 2/14 at 12 p.m.* – Video Event Marketing that Drives Revenue. Organize your video library before, during and after events to generate more leads, foster them through the sales funnel and spread the word about the excellence of your products, services and organization. – Membership Marketing: Beyond the Basics.

Raleigh 150

Raleigh Austin Review Social Media 150

Reid All About it

FEBRUARY 10, 2017

– Video Event Marketing that Drives Revenue. Organize your video library before, during and after events to generate more leads, foster them through the sales funnel and spread the word about the excellence of your products, services and organization. Learn how to plan and execute a video marketing plan for your next event.

Raleigh 150

Raleigh Austin Review Social Media 150

Higher Logic

NOVEMBER 30, 2017

Creating written, video, and social media content. Marketing and Content Expert. If possible, choose a content creator who understands marketing strategies as well. Marketing skills can help further your customer community’s acquisition, retention, and advocacy goals. Moderating online community posts.

Team 174

Team Video Content Library 174

Association Adviser

JUNE 27, 2018

Or, maybe we posted it on social media and some members don’t really do the Twitter thing. Risk Management content ends up in a searchable digital library that members can access any time. Typically, RIMS will release a new publication via email, website, social media, a news release and advertising channels.

Content 68

Content Library Social Media Resources 68

Higher Logic

FEBRUARY 25, 2016

While they wait for their picture, hand out helpful marketing material with quick instructions for using the community that they can take with them. Make sure the community URL/name/logo is on every marketing material possible. Allow attendees to download conference materials from the community library.

Library 120

Library Handbook Directory Conference 120

SilkStart

JANUARY 8, 2018

We’re a nonprofit that helps Canadian charities, nonprofits, and libraries use technology more effectively achieve their missions. Our Technology Donations Program offers donated and discounted technologies to qualified charities, nonprofits and libraries for an administrative fee that’s typically 90% less than the retail market value.

Technology 61

Technology Discount Library Newsletter 61

Associations Now

APRIL 15, 2020

The new tool gives users the ability to animate static assets, use music from YouTube’s free audio library, and pick from a variety of customizable layouts to put together a six- or 15-second video. The tool is now one of many DIY solutions on the market for businesses looking to create their own video ads,” Perez says.

Video 60

Video Tools Library Social Media 60

YourMembership

JULY 6, 2012

So I figured this would be a good book when I got around to it but as I was browsing the library shelves looking for some books on engagement it was there. Smith is the Director, Inbound Marketing at YourMembership.com. Social Media and Business Trends. This book is full of them. Christina ( 209 Posts ) Christina G.

Library 150

Library Software Membership Management Price 150

AMR Management Services

JULY 6, 2011

Implementing a Successful Cause Marketing Campaign. Drake & Company recently donated 100 hours of staff time to build a cause marketing program for the Chesterfield Arts “Make Your Mark” levee mural project, held June 4. Enter Cause Marketing. How to Create a Content Marketing Strategy. CONTRIBUTORS.

Marketing 64

Marketing Project Library Kentucky 64

Associations Now

NOVEMBER 24, 2015

The challenge that associations face in building their audiences on social media is one of authenticity: Beat people over the head with your message too aggressively, and they’ll ignore you; try too hard to start or follow a trend and they’ll see right through. Library Assn. So where’s the middle ground?

Library 40

Library Social Media Examples Marketing 40

Forj

JUNE 7, 2021

However, as you begin searching for your association’s next solution, you’ll quickly come across a new option on the market— learning experience platforms (LXPs). Rather than learners accessing content as it becomes available, learners always have access to a vast library of on-demand courses. Even further, should you invest in one?

LMS 91

LMS Course Library Learning Management System 91

Higher Logic

OCTOBER 9, 2015

That quest is easier than ever with the advent of social media, open online review sites and the rise of online communities. The marketing automation software company gains insight on what customers need by putting an ear to the ground and listening to them. How do you know what your customers or members are really thinking?

Organization 120

Organization Library Survey millennials 120

AMR Management Services

JULY 25, 2011

How to Create a Content Marketing Strategy. Joe Pulizzi did an excellent job of breaking down the meaning of content marketing and how to maximize your organizations content during The Drake Forum. Content Marketing for Associations and Non-Profits. Lastly, make sure to measure your content marketing back to your objective.

Content 64

Content Marketing Strategy How To 64

Socious

NOVEMBER 17, 2016

Over the past half-decade, we’ve seen enormous advancements on the social media front with the rise (and fall) of sites and apps like: Snapchat. According to the 2016 Membership Marketing Benchmarking Report released by Marketing General, 49% of membership organizations are growing, and the other 49% are shrinking or remain stagnant.

Membership Management 100

Membership Management Software Directory Library 100

Disciple Media

JUNE 6, 2022

No more switching between phone calls, emails, social media, carrier pigeon or whatever other methods you have been using to try and stay in touch with clients located near and far. Take advantage of video libraries. The Smart Alternative to Social Media. Centralised Communications.

Social Media 36

Social Media Video Library Guidelines 36

Associations Now

DECEMBER 18, 2014

Becoming Social. Social media is now a given at conferences, with attendees using dedicated social media platforms to tweet, pin, and record event highlights. The New England Library Association stressed the importance of the industry with its conference theme “Be Bold. Libraries in the Center Ring.”—an

Review 40

Review Conference Library Tampa 40

Associations Now

NOVEMBER 17, 2019

It’s critical to ROI—satisfied attendees are more likely to register for the following year, recommend an event to others and share their experiences on social media, according to magazine Convene, an events industry magazine. The Association of College & Research Libraries was drawn to Cleveland’s affordability and accessibility.

Cleveland 97

Cleveland How To Ohio Chicago 97

Higher Logic

AUGUST 8, 2019

Their only chance to talk to each other might be at your annual user group conference, or in their independent social media or Slack channels (which don't offer the same organizational insight and data). Once customers know the library is there, they can use it as a self-service tool. Understand the customer’s journey.

Team 174

Team How To Hawaii Resources 174

Tom Morrison

OCTOBER 22, 2009

So Why Social Media for Your Association? Another key tool of Social Networking is the Resource Library function. A recent white paper, outlining each of the major providers, was produced by SocialFish , a consulting firm specializing in helping associations with their social networking strategies. Its not theory.

Social Media 40

Social Media Jacksonville Library Content 40

Disciple Media

MAY 21, 2020

You’ve used your creative magic and grown a decent following – but it’s mainly confined to the big social media sites – Facebook, Instagram, Twitter, Pinterest. There are plenty of community management apps and community management software that provide some major benefits compared to relying on the social media giants.

Social Media 36

Social Media Revenue Library Tools 36

Association Adviser

APRIL 27, 2018

Erin guides IFMA’s voice and messaging, leads the association’s social media presence and oversees IFMA’s web properties, magazine and online Knowledge Library. In college, I was part of the University of Florida Student Chapter of the American Marketing Association. This ties into our marketing and communications.

Houston 76

Houston Florida Nashville Library 76

Achieve

JANUARY 15, 2020

An AMS offers a library of features that you can take advantage of to further engage your members and retain them as a result. Marketing outreach. Social media. Beyond your email outreach, social media integrations can help you meet your members on platforms they’re already using. Our recommendation?

Directory 52

Directory Software Social Media Tools 52